Research Interests
- Transformative consumer research.
- Status and conspicuous consumption.
- Affective and perceptual biases in consumer decision making.
Recent Awards and Honors
- AMA Sheth Foundation Doctoral Consortium Fellow, 2008.
- INFORMS Marketing Science Conference Doctoral Consortium Fellow, 2008.
- London Business School Transatlantic Doctoral Conference Best Paper Finalist Award, Management Science track, 2008.
Work in Progress
Leapfrogging over the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers (with Pierre Chandon).
- Revised for invited resubmission to the Journal of Consumer Research.
- Based on dissertation research.
Mood Matching: The Importance of Fit between Moods Elicited by Media Content and Advertisements (with Joseph Lajos and Amitava Chattopadhyay).
- Under revision for resubmission to the Journal of Consumer Research.
(See Attached File)
Perimeter, Surface Area, and Volume: Why Consumers Underestimate Package and Portion Size Change (with Pierre Chandon).
- In preparation for submission to the Journal of Consumer Research.
Selected Publications
Chandon, Pierre and Nailya Ordabayeva (2009), "Supersize in 1D, Downsize in 3D: Effects of Spatial Dimensionality on Size Perceptions and Preferences," Journal of Marketing Research, 46 (6), 739-53.
- Featured in a column and online study in the New York Times; summary and interview in INSEAD Knowledge. Also featured in The Economist, USAToday, France2 (Télématin), and Lanutrition.fr.
- Winner of the 2008 London Business School Transatlantic Doctoral Conference Best Paper Finalist Award.
(See Attached File)
Selected Conference Presentations
Transformative Consumer Research Conference:
- Villanova University School of Business, Villanova, PA, June 2009.
- Tuck School of Business, Dartmouth College, Hanover, NH, July 2007.
Society for Consumer Psychology Annual Conference:
- San Diego, CA, February 2009.
Association for Consumer Resarch North American Conference:
- Pittsburgh, PA, October 2009.
- San Francisco, CA, October 2008.
- Memphis, TN, October 2007.
Marketing Science Conference:
- Vancouver, Canada, June 2008.
Education
MSc Management, INSEAD, Fontainebleau, France, 2007
BSc Business Administration, Bilkent University, Ankara, Turkey, 2005
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